Why Advertise with NOVA?

NOVA Magazine is Australia's leading holistic health and lifestyle magazine linking East and West. Since our first issue back in March 1994, we've earned an enviable reputation for our well researched, independent articles and columns, artistic covers and layout and, above all, integrity and credibility.

Over the years, NOVA Magazine has become widely known throughout our home state of Western Australia and, in June 2002, we decided to link East and West in our own country and launched our first NSW edition.

NOVA Magazine prints 125,000 copies monthly in two separate editions, EAST and WEST reaching an estimated 300,000 readers in Sydney, Melbourne, Brisbane, Adelaide, Canberra, the Gold and Sunshine Coasts, Perth and major regional centres. It’s distributed FREE from over 1900 outlets around the country, including health food stores, natural therapy centres, colleges, book and music stores, practitioners’ rooms, mind body spirit retailers, festivals, independent supermarkets and cinemas, hospitals and many more places.

In New Zealand our distribution plan will be very similar with outlets in major centres such as Auckland, Wellington, Christchurch, Nelson, Napier, Gisborne, Hamilton, Dunedin, New Plymouth, Invercargill, Queenstown, Taupo, Rotorua, Raglan and regions including the Bay of Plenty, Canterbury, Coromandel and Marlborough.

Our Readers

NOVA Magazine readers are the sort of people who are determined to make a difference in their own lives and the lives of others. Our readership profile tells us our appeal is very broad and more than 80% of our readers are women in the prime spending group of 25 to 55. While we appeal to a wide cross section of lifestyles and occupations, a large proportion of our readers are well educated, with most professionals, self-employed or working in full time jobs.

We're proud that our readers are leaders in building a better world, on a personal and family level, and in their concern for a cleaner, healthier and more harmonious planet Earth.

Our Advertisers

The loyalty of our advertisers over many years is the heart of our success. Some have even been with us since the very beginning in 1994.

Their loyalty is based on a range of important factors:

  • HIGH CREDIBILITY - Due to our high editorial standards and reputation for integrity, our readers feel confident about calling you when they see you advertising in NOVA Magazine.

  • CAB AUDITED - It's easy to claim a high circulation, but the only way you can back it up is through regular auditing. The Circulations Audit Board (CAB) is the stamp of credibility in this area - and we're members in both NSW and WA, with six monthly audits. Our latest CAB audit figures are:

    • CAB audit 80,236 East Edition
    • CAB Audit 38,646 West Edition
  • YOUR TARGET MARKET - An estimated 300,000 people read NOVA Magazine each month in NSW, Victoria, Queensland, South Australia and Western Australia*. And they're exactly the sort of people you're looking to reach - committed, health conscious, spiritually and environmentally aware, and open to new ideas in natural medicine and holistic lifestyles. Our appeal to educated, thinking readers also gives advertisers access to higher income groups. *(based on researched estimates of 2.5 readers per copy)
  • SHOPPERS FOR YOUR PRODUCTS - Our research shows us our readers most regularly purchase environmental, health and personal development products. And in the area of services, they respond most often to ads for complementary health practitioners, stress management, health and fitness and personal growth. If you're part of the mind, body, spirit industry, they're exactly the market you're seeking.
  • READER LOYALTY - A high reader retention rate is an exceptional aspect of our service to our advertisers. 83% of our readers keep each issue for a number of months, using it as a useful reference source and as a directory for products and services. Compare that with the disposability of other daily or weekly publications. We also find many of our readers share their NOVA with friends and family, increasing the potential market for your advertisement.

 

DOWNLOAD A COPY OF OUR RATECARD (PDF)

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